12 days ago
Sometimes it’s necessary or desirable to refer to a source when we mention it on a site’s page. For this purpose, we have the <cite> tag. It’s handy for attribution purposes, but it also helps the search engines gain a better understanding of what your page is about. W3C describes the <cite> tag as a [...]
First of all, having an .htaccess file isn’t required in order for your site to function properly. However, it can be extremely useful, as it can perform a number of functions in a relatively simple fashion. Your .htaccess file will be a standard ASCII .txt file, built in a text editor such as Notepad (do [...]
First, let’s define what a robots.txt file is and why you might want to use one. This file is known as the Standard for Robot Exclusion. It’s just a text file located in a site’s root directory, which gives instructions to all bots visiting your site, restricting their access to certain areas. Of course, that [...]
Any online business that doesn’t monitor its competition is at risk of being left behind in the search rankings. It’s much easier to stay in the lead than it is to catch up to the leader, so your business strategy should include these two crucial elements: That may sound over-simplified, but in basic terms, that [...]
There are a few different ways to build a typical profile of your blog readers. If you have deep pockets, you can pay for a demographic study. For big brands, this may be the most reliable way to know exactly who your target market is, but for most small businesses, the cost may not be [...]
Perhaps the first question should be, why bother to use semantic markup at all? What’s to be gained? There are three major benefits to using semantic markup: For the Search Engines Semantic markup, regardless of which style you eventually select, can provide a great deal of amplifying information to the search engines, when responding to [...]
I’m not going to tell you how to go about building links – this is more about your link profile. Specifically, it’s about some things to watch out for, so you don’t find yourself with a link profile that’s getting you the sort of attention that nobody wants. Since Penguin was first released in April [...]
With Google’s Penguin algorithm slapping sites right and left, it’s a good idea to know how to detect incoming links that could harm your standings in the search engine giant’s eyes. And your life will get a lot more complicated if you wait until after your rankings plummet, rather than finding problem links yourself, first. [...]
There’s a relatively new service out there, that’s getting less attention than it deserves… it’s called Bottlenose. And it brings a lot to the table, if you want to know how your social media efforts are working out. I know… there are a lot of social media measurement tools out there. Some of them offer [...]
An A/B test is simply a test to see how your market responds to two different approaches. You may be testing different content, colors, graphics… it doesn’t matter. The key is to find which of two different versions is most effective. When you’re looking at many different features, you can run what’s called a multivariate [...]

Posted on 15, May |
Posted by Wissam Dandan |
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