Will Your Brand Benefit From Assigning Authorship?

Why would you allow employees to build a personal platform via your brand when you know that they will leave within a few years? That’s a key question for brands thinking about assigning Google authorship to employees for the content they produce. In the end, there’s really not much choice; authorship ties content to individual… learn more

8 Reasons Hashtags are Important

Originating on Twitter, hashtags are now universal when it comes social media currency. That’s why it’s important for businesses and brands to understand how to use them well. The seemingly insignificant pound sign is a crucial part of social media interactions. If you get them wrong, they can turn from hashtags into bashtags, which is… learn more

How to Really Measure your Social Media Reach

There’s a relatively new service out there, that’s getting less attention than it deserves… it’s called Bottlenose. And it brings a lot to the table, if you want to know how your social media efforts are working out. I know… there are a lot of social media measurement tools out there. Some of them offer… learn more

How to Analyze your Cost per Facebook Fan in the Arab World

Any business using Facebook to grow its following will need to determine the costs incurred in achieving fans. There are two main factors that affect the cost per fan: niche and locale. Niche It should be obvious that different niches will involve different costs in the development of a following. Just as is the case… learn more

Pinterest – Don’t Abuse it as a Marketing Channel

Pinterest has enjoyed immense popularity and has catapulted rapidly to the third ranked social media site, traffic-wise. It is image based, taking advantage of the fact that most people are visually stimulated, particularly by images they consider humorous, unique or interesting. It certainly can generate traffic. Yet, there seems to be a broad disparity in… learn more

MingleWing Vs. Pinterest

Since Pinterest has become all the rage lately I decided to investigate other social photo sharing sites around the net. During this research I came across Minglewing. Being a good Internet marketer I had to test the site for any SEO benefits. About Minglewing Minglewing can be considered the red-headed stepchild to Pinterest in regards… learn more

North Africa Facebook Demographics [Infographic]

After the great success of our Middle East Facebook Demographics, We received multiple request asking about North Africa Facebook data and especially Egypt. As you can see below, It’s a fact that the Middle East and North Africa has the lowest Female Population on Social Media. Appreciate Tweets and +1′s. Share it on your Blog… learn more

Middle East Facebook Demographics [Infographic]

We dug a little deeper To find out more about the average Middle Eastern Facebook user. After crunching the numbers and comparing the Middle East data, this is what we found. Appreciate Tweets and +1’s. Share this Image On Your Site Please include attribution to with this graphic.

Google +1 Welcome to the Social “Liking” Game

Google Has announced a new way to share and recommend results straight from Google Search and Search Ads(Adwords). its Called “+1” (Plus one).     it will be slowly rolling out in English on If you can’t wait, sign in to your Google account and go to experimental search site. Initially, +1’s will appear… learn more

How to Create a Facebook Deal

Facebook Deals is a product that recently Facebook has Launched. It  allows you to create deals on Facebook and run them across multiple store locations. There are 4 different types of deals you can promote: Individual Deal: You can offer this type of deal to both new and existing customers. Friend Deal: it Allows you… learn more